Coco Alexander is a premium diaper bag brand created for modern, style-conscious parents — and I had the pleasure of bringing this vision to life through a fully custom Shopify store.
Working closely with Emma, I designed and built the entire site from scratch, starting with a single hero product: a sleek, fashion-forward diaper changing bag. From the very beginning, the focus was on clean design, intuitive navigation, and a shopping experience that felt as elegant as the product itself.
As the brand evolved, so did the website. What started as a single-product store grew into a fully-featured catalog, with new collections including Mini CA Bags, interchangeable strap styles, and multiple color options — all seamlessly integrated into the storefront.
Beyond the product setup, I crafted a complete customer journey:
- A custom-designed homepage that tells the brand story
- A stylish About page and blog template to support content marketing
- Contact and support pages for customer trust and accessibility
- A customized cart experience
- Gift wrap options and styles to elevate the unboxing experience
The project didn’t end at launch. I continue to support Emma with regular updates, new features, and ongoing improvements to keep the brand growing online.